Eric Whipple

Building Trust in Your Relationships


Since our initial launch of RQ for Salesforce at Dreamforce 2012 a couple of weeks ago, I have been thinking a lot about trust.  MarcBenioff said (I’m paraphrasing) that at the end of the day, we are all working to build trust with our customers, partners, and the marketplace and he’s right.  But what is trust and why is it critical to establishing quality relationships that drive measurable results?