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Articles by Chris Malone

Chris Malone

Wall Street Journal interviewed Chris Malone for its article “Misfires in Marketing at Blackberry”

By Chris Malone | March 12, 2012 | 6:58 pm

June 2011.

http://online.wsj.com/article/SB10001424052702303339904576406062012367334.html?

Posted in Media
Chris Malone

Chris Malone speaks to MarketWatch on the return of Tylenol for Kids

By Chris Malone | March 12, 2012 | 6:55 pm

Chris addresses the impact that the recall had on consumer perceptions of the brand. November 2010.

http://www.marketwatch.com/story/childrens-tylenol-returns-to-shelves-2010-11-17-183900

Posted in Media
Chris Malone

Chris Malone interviewed for Business Week’s article, “The Challenges Facing Burger King Buyer 3G Capital”

By Chris Malone | March 12, 2012 | 6:50 pm

Chris speaks on RCG’s study comparing consumer perceptions of Burger King and its top competitor McDonald’s. September 2010.

Posted in Media
Chris Malone

Marketing Daily features RCG’s Warmth Competency research

By Chris Malone | March 12, 2012 | 6:43 pm

Article highlights the findings of RCG’s research on consumers’ perceptions of a brand’s warmth. The study was conducted by Chris Malone and a team of Princeton University researchers led by Susan T. Fiske and Nicolas O. Kervyn. September 2010.

http://www.mediapost.com/publications/article/135152/?print

Posted in Media
Chris Malone

Chris Malone quoted in Wall Street Journal article “J&J’s Quality Control Draws Scrutiny”

By Chris Malone | March 12, 2012 | 6:37 pm

Chris speaks on how the handling of the 2009 recall of infant’s and children’s Tylenol impacted brand loyalty and the consumer confidence. September 2010.

http://online.wsj.com/article/SB10001424052748704791004575520423587454454.html?

Posted in Media
Chris Malone

RCG Highlighted in Rough Notes Insurance Publication

By Chris Malone | January 3, 2011 | 9:47 am

Scott Addis, President and CEO of The Addis Group, writes about the importance of Relational Capital in the insurance industry.  September 2010

http://www.roughnotes.com/rnmagazine/2010/september2010/2010_09p218.htm

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The Relational Capital Group is headed by Chief Relationship Officer Ed Wallace and serves a client list that is a Who's Who of Fortune 500 companies. Ed is a critically acclaimed author, motivational speaker and relationship training facilitator on the topic of Business Relationships. The company located in Philadelphia, Pennsylvania consults with corporations, non-profits, higher education, associations, leadership teams, and executive sales professionals around the world bringing expertise in Leadership, Sales, Account Management and Customer Service to clients.