Articles by Chris Malone
Chris addresses the impact that the recall had on consumer perceptions of the brand. November 2010.
Chris speaks on RCG’s study comparing consumer perceptions of Burger King and its top competitor McDonald’s. September 2010.
Article highlights the findings of RCG’s research on consumers’ perceptions of a brand’s warmth. The study was conducted by Chris Malone and a team of Princeton University researchers led by Susan T. Fiske and Nicolas O. Kervyn. September 2010.
Chris speaks on how the handling of the 2009 recall of infant’s and children’s Tylenol impacted brand loyalty and the consumer confidence. September 2010.
Scott Addis, President and CEO of The Addis Group, writes about the importance of Relational Capital in the insurance industry. September 2010