David Light

Partner, Sales Evolution

Dave’s 25 years in the international food business has focused on sales and sourcing solution development for corporate customers throughout the US and representing origin partners in 15 foreign countries.  His client list includes companies such as Costco, Wal-Mart, Darden, Sysco and the Walt Disney Co.

Before joining Sales Evolution, Dave was CEO of Devi, Inc., an award winning start-up marketing imported food products to national accounts in the foodservice and restaurant chain sectors.   He has held Director positions for national account with the CP and Icelandic Groups, and VP international business development at Cal-Shell  International and Berdex in San Francisco.

Dave believes that disciplined sales process is key to the prosperous growth of any business, and that Relational Capital provides an important and effective means for achieving it.  His experience as a practitioner of the GFS (Guess Free Selling) methodology “in the trenches” has provided him with a deep resource of practical applications of relationship training when working in even the toughest commoditized markets.