Drawing on his background as an accomplished sales and marketing leader at some of the world’s most successful companies, Chris Malone is a dynamic speaker with a unique ability to enlighten, entertain and inspire audiences with powerful sales, marketing and brand relationship insights.
Having spent the past eight years as chief marketing officer for ARAMARK Corporation and then Choice Hotels International, he’s played an active role in the transformation of marketing practices through internet technology, social media and eCommerce. As a result, his real-world perspective, success stories and passion for sustained business growth through lasting customer and brand relationships motivates and educates audiences like few others can. Then again, his prior speaking engagements and client testimonials probably demonstrate this best!
Keynote Speech Topics
The Hidden Keys to Consumer Brand Loyalty
Recent research by The Relational Capital Group and a team of leading social psychologists has revealed that the instinctive thought process that governs our perceptions and interactions with other people also drives our purchase decisions and loyalty towards commercial brands. The Warmth & Competence Model has been well researched and documented as the universal thought process that governs how all humans perceive and build relationships with one another. However, this new research shows that warmth and competence perceptions also heavily influence consumer behavior, shedding new light on why we’ve become so cynical about brands and corporations. Penetrating insights, case examples and implications of this breakthrough research are shared. You’ll never think about your brand or consumers the same way again!
Break-through Social Media Strategies That Drive Loyalty
New research on the hidden drivers of consumer brand loyalty have important implications for how brands use social media. While social networks have empowered consumers to hold brands and companies more accountable than ever before, they offer equal power for brands to demonstrate and communicate the essential ingredients required for lasting brand loyalty. Learn how these break-through social media strategies can lift your brand to higher consumer loyalty!
Brand Strategies for Growth in a Challenging Environment
Nearly every business or organization can take advantage of the current economic environment to not only return to growth, but establish a lasting competitive advantage that delivers consistent growth in the future. During his career in sales and marketing, Chris had the rare opportunity to develop and implement brand strategies in a wide variety of industries – including healthcare, education, entertainment, financial services, aerospace, industrial products, construction, hospitality and food service. As a result, he has a unique and inspiring perspective to share on why the principles of brand strategy can be the primary source of new growth for nearly any business or organization, especially in today’s market environment.
The New Science of Key Account Retention
In collaboration with researchers at the University of Nebraska, new insights on the true drivers of key account retention have been uncovered, turning conventional account retention wisdom on its ear. Learn why the drivers of account loss are not the opposite of those that lead to retention, how key account relationships can be measured more accurately than ever before and the simple five step process that leads to key account relationships that last.
- Leading Organizational Change: The New Role of the CMO
- Loyalty Marketing in the Hospitality Industry
- Brand Innovation: Five Steps to Reinventing Your Brand
- Capitalizing on Rapidly Changing Consumer Health & Nutrition Preferences
- Crossing the Chasm: Redefining the Role of Marketing in B2B Companies
- Managing Your Career Like Brand
- Building & Managing Service Brands