One of the breakthroughs that really sets our firm apart from other research or brand strategy firms is our ground-breaking discovery that humans utilize the same instinctive thought process to build relationships with brands that they do when interacting with other people.

In fact, our recent study in collaboration with researchers at Princeton University has proven that people were the first brands, faces were the first  logos and all the branded commercialization of products and services that has occurred since then has simply been an adaptation of the way humans instinctively perceive, judge and behave towards one another.  In doing so, we uncovered The Hidden Drivers of Brand Purchase and Loyalty.

Our insight and expertise in this area has allowed us to develop unique and proprietary brand relationship assessment tools that enable our clients to measure, manage and strengthen brand purchase intent and loyalty more effectively than any other means.

Brand Relationship Assessment Model

• By evaluating how well a brand performs on the hidden drivers of brand purchase and loyalty, to their impact on business results, we can determine key strengths and opportunities.
• These insights provide a powerful foundation for brand positioning, loyalty, competitive differentiation strategies.