Free Research Report

Leading marketers today are creating nothing short of a “Relationship Renaissance” with their customers. Integrating the power of digital media with their broader marketing efforts, they’re putting personal, one-on-one relationships at the heart of their efforts to build lasting customer loyalty. That’s the inescapable conclusion of The Relational Capital Group’s most recent research report: “Building Brand Loyalty in the Digital Age.”

In the course of our research, we talked at length with CMOs at ten leading companies to find out how they’re embracing the Relationship Renaissance and to crystallize key insights that other marketers can put to work. Here’s what we found:

• Marketers are rediscovering the roots of customer loyalty
• Loyalty begins with the brand experience
• Engaging brand experiences cut through the clutter
• Today’s technology enables unprecedented engagement
• Repeated engagement leads to strong relationships
• Strong relationships drive lasting loyalty
• Customers are actually loyal to people, not brands
• Social and mobile apps are fueling the Relationship Renaissance

This report also details ten big ideas from these CMOs for building greater loyalty. Find out exactly what they’re doing to create innovative brand experiences and levels of brand loyalty that traditional mass merchandising and mass media methods can’t match. We think you will find the stories of their game-changing loyalty initiatives both provocative and useful.

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