The Hidden Drivers of Brand Purchase & Loyalty
Webinar held on Monday, August 16th
Chris Malone, Chief Advisory Officer of The Relational Capital Group has partnered with renowned Princeton Professor of Psychology, Dr. Susan Fiske, on a ground-breaking study of brand relationships. Their recently completed study examined eight brands – McDonald’s, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil. The study has confirmed that the same instinctive thought process that governs our perceptions and interactions with other people also drives our purchase decisions and loyalty towards consumer brands.
This webinar was sponsored and presented by the Marketing Executives Networking Group (MENG) and is an exclusive sneak preview of findings that will be released to the media in late August 2010. To watch the archive of this webinar, please complete the form below. For more information on MENG, please visit http://www.mengonline.com/visitors/prospectives/requirements/