The Relational Capital Group

Forbes, Part 4: Brands Are People, Too

Ed Wallace — Thu, 15 Mar 2012 15:33:17 +0000

Brands Are People, Too

This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.

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Forbes, Part 3: Built To Last

Ed Wallace — Thu, 15 Mar 2012 15:32:28 +0000

Built To Last: The Secret To Long-Term Customer Relationships

This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.

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Forbes, Part 2: Can You Hear Me Now?

Ed Wallace — Thu, 15 Mar 2012 15:30:13 +0000

Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter

This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.

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Forbes, Part 1: Can’t Buy Me Love

Ed Wallace — Wed, 14 Mar 2012 15:30:48 +0000

Can’t Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots

This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.

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Wall Street Journal interviewed Chris Malone for its article “Misfires in Marketing at Blackberry”

Chris Malone — Mon, 12 Mar 2012 22:58:40 +0000

June 2011.

http://online.wsj.com/article/SB10001424052702303339904576406062012367334.html?

Chris Malone speaks to MarketWatch on the return of Tylenol for Kids

Chris Malone — Mon, 12 Mar 2012 22:55:39 +0000

Chris addresses the impact that the recall had on consumer perceptions of the brand. November 2010.

http://www.marketwatch.com/story/childrens-tylenol-returns-to-shelves-2010-11-17-183900

Chris Malone interviewed for Business Week’s article, “The Challenges Facing Burger King Buyer 3G Capital”

Chris Malone — Mon, 12 Mar 2012 22:50:28 +0000

Chris speaks on RCG’s study comparing consumer perceptions of Burger King and its top competitor McDonald’s. September 2010.

http://www.businessweek.com/magazine/content/10_38/b4195018489726_page_2.htm

Marketing Daily features RCG’s Warmth Competency research

Chris Malone — Mon, 12 Mar 2012 22:43:39 +0000

Article highlights the findings of RCG’s research on consumers’ perceptions of a brand’s warmth. The study was conducted by Chris Malone and a team of Princeton University researchers led by Susan T. Fiske and Nicolas O. Kervyn. September 2010.

http://www.mediapost.com/publications/article/135152/?print

Chris Malone quoted in Wall Street Journal article “J&J’s Quality Control Draws Scrutiny”

Chris Malone — Mon, 12 Mar 2012 22:37:21 +0000

Chris speaks on how the handling of the 2009 recall of infant’s and children’s Tylenol impacted brand loyalty and the consumer confidence. September 2010.

http://online.wsj.com/article/SB10001424052748704791004575520423587454454.html?

SmartCEO’s August CEO Reading List features Business Relationships That Last

Ed Wallace — Sat, 20 Aug 2011 19:58:24 +0000

I met Ed Wallace, founder of The Relational Capital Group, in a networking manner five years ago and read his first book. His most recent book really helped me take the knowledge of hierarchical relationships (we all have friends but few trusted advisors), and that is true even in the business world. Since I handle finance, HR, and key partnerships for my firm, building relationships is critical, and I always look for tips, techniques, and tools to help me manage relationships. It’s an easy read, perfect for the beach and something that can be applied in and out of the office.

— Gary Bender, CFO, ABEC, Inc.

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