The role of the leader has evolved. Tom Feeney, president and CEO of Safelite Auto Glass, recently validated that point for me. He stated, “It is not longer enough to merely direct action; today we must inspire and empower belief which requires us to build more trusting relationships with people than ever before.”
Excerpt from The Relationship Engine by Ed Wallace
Available this fall at Amazon and AMACOM
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
Chris addresses the impact that the recall had on consumer perceptions of the brand. November 2010.
http://www.marketwatch.com/story/childrens-tylenol-returns-to-shelves-2010-11-17-183900
Chris speaks on RCG’s study comparing consumer perceptions of Burger King and its top competitor McDonald’s. September 2010.
Article highlights the findings of RCG’s research on consumers’ perceptions of a brand’s warmth. The study was conducted by Chris Malone and a team of Princeton University researchers led by Susan T. Fiske and Nicolas O. Kervyn. September 2010.
Chris speaks on how the handling of the 2009 recall of infant’s and children’s Tylenol impacted brand loyalty and the consumer confidence. September 2010.
http://online.wsj.com/article/SB10001424052748704791004575520423587454454.html?
