Philadelphia, PA – March 8, 2010 – The Relational Capital Group is pleased to announce that Chris Malone has joined the firm as Chief Advisory Officer.  He will have responsibility for developing and launching a new Advisory Services practice that helps clients strengthen the relationships that drive their business performance.

An accomplished senior leader, with over 20 years of sales, marketing and organizational leadership experience, Malone has a track record of driving growth and profitability at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble.

“Despite all the planning, analysis and investment that businesses undertake, relationship ‘blind spots’ often exist that significantly hamper business performance,” said Ed Wallace, Chief Relationship Officer for The Relational Capital Group.  “By adding a talented leader of Chris’ caliber to our team, we are now able to launch an Advisory Services practice that helps our clients diagnose and eliminate those business relationship ‘blind spots’ at the individual, group or enterprise level,” he added.

Malone most recently served as Chief Marketing Officer for Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide. At Choice, Malone led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously Malone served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in revenue annually. Prior to joining ARAMARK, he was a co-founder and principal consultant at Zyman Marketing Group, a marketing strategy consultancy offering brand building, business strategy and growth acceleration services to companies across a number of industries.

Malone holds a Bachelor’s degree in Business Administration from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.

The Relational Capital Group is professional development and advisory services firm that helps organizations strengthen the relationships that drive their business performance.  The firm offers a wide range of services that build on clients existing efforts, including critically acclaimed books, keynote speaking engagements, custom tailored development programs, executive coaching, relationship impact assessments and advisory services engagements.

For more information, visit us online: http://www.relationalcapitalgroup.com

Contact: info@relationalcapitalgroup.com