Forbes, Part 4: Brands Are People, Too
Brands Are People, Too
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
Forbes, Part 3: Built To Last
Built To Last: The Secret To Long-Term Customer Relationships
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
Forbes, Part 2: Can You Hear Me Now?
Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
Forbes, Part 1: Can’t Buy Me Love
Can’t Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
Wall Street Journal interviewed Chris Malone for its article “Misfires in Marketing at Blackberry”
Chris Malone speaks to MarketWatch on the return of Tylenol for Kids
Chris addresses the impact that the recall had on consumer perceptions of the brand. November 2010.
http://www.marketwatch.com/story/childrens-tylenol-returns-to-shelves-2010-11-17-183900
Chris Malone interviewed for Business Week’s article, “The Challenges Facing Burger King Buyer 3G Capital”
Chris speaks on RCG’s study comparing consumer perceptions of Burger King and its top competitor McDonald’s. September 2010.
http://www.businessweek.com/magazine/content/10_38/b4195018489726_page_2.htm
Marketing Daily features RCG’s Warmth Competency research
Article highlights the findings of RCG’s research on consumers’ perceptions of a brand’s warmth. The study was conducted by Chris Malone and a team of Princeton University researchers led by Susan T. Fiske and Nicolas O. Kervyn. September 2010.
Chris Malone quoted in Wall Street Journal article “J&J’s Quality Control Draws Scrutiny”
Chris speaks on how the handling of the 2009 recall of infant’s and children’s Tylenol impacted brand loyalty and the consumer confidence. September 2010.
http://online.wsj.com/article/SB10001424052748704791004575520423587454454.html?
SmartCEO’s August CEO Reading List features Business Relationships That Last
— Gary Bender, CFO, ABEC, Inc.